Accelerating disruptive change in Consumer Goods and the imperative of embracing bold, forward-thinking strategies in Category Management: Join The Kraft Heinz Company and Vista Grande to explore future-focused initiatives and enhance your WHAT IF mindset.
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What is the shelf life of a Decision Tree? How long should you wait to refresh that work?
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Vista Grande is proud to be the research partner behind Tyson Foods’ initiative to bring new thinking to the Fresh Meat department via our Category Choice Architecture® work.
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The world is constantly changing and its pace is accelerating. Emerging shopper trends are disrupting categories and creating tremendous opportunities for manufacturers and retailers. How can we future-proof our investment in shopper research to develop forward-looking strategies? How can we keep our insights fresh and our frameworks relevant?
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This session will explore how CDTs (Category Decision Trees) are used today particularly in an omnichannel environment where decisions can be made very differently in brick and mortar stores vs. online for any given category. Participants will work through some mock CDTs and apply the findings to real-life retail scenarios. Leave feeling well equipped to approach future CDT projects and refreshed on what value they bring to the category management process.
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Should the retail shelf follow the Decision Tree? Sounds reasonable in theory. In practice, however, there are many thorny issues to navigate.
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How need states inform the omni-channel path to purchase.
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This new campaign from AB InBev is a great opportunity to understand the power of packaging… and why blind taste tests may be very misleading…
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Many market structure or consumer decision tree analyses fall short of objectives by assuming product switching is the same as product substitution. We have a better and more direct approach.
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