Package Choice Architecture™ contemporizes traditional package testing methods for today’s marketplace.

We ground the respondent in a relevant shopper mindset and employ a range of virtual shopping environments to test in real-world context.

Vista Grande’s Package Choice Architecture™ will provide you confidence to launch a packaging design that will break through at shelf, communicate desired equities & benefits, and persuade shoppers to purchase.

Does the package design stand out at shelf and on-line?

Does the package design persuade shoppers to purchase?

Does the package design communicate the intended message?

Is the package design appealing to its intended target?

“Gave our team a great deal of confidence in the packages we will put on the shelf”

"Our team was greatly impressed with the diligence of Vista Grande from start to finish. We had a robust learning plan for our recent packaging design test, and their Package Choice Architecture service fully delivered. It allowed us to evaluate our design options in specific retailer sets at our leading customers. Vista Grande delivered insights on various aspects of our designs vs. key competitors, evaluated trial rate performance, and quantified incrementality to our portfolio among multiple shopper segments. The study in total gave our team a great deal of confidence in the packages we will put on the shelf.”

“Actionable learnings that were clear, specific, and fact-based”

"We had a wonderful experience working with Vista Grande on business-critical packaging research! The team took the time to really understand our research needs and their deliverables exceeded our expectations. Their unique and customized approach to research helped us level up our retailer sell-in stories. Most importantly, they presented actionable learnings that were clear, specific, and fact-based which made it easy for our team to understand the most strategic path forward. We look forward to partnering with Vista Grande more in the future!”