CMA Webinar: Why did she buy that Chardonnay? Treasury Wine Estates

Why did she buy that Chardonnay?

How need-states inform the omnichannel path to purchase

Learn how Vista Grande’s innovative, omnichannel shopping simulation and analytic framework Category Choice Architecture helped Treasury Wine Estates bring a fresh perspective to its leading retailers and elevate its sales and marketing strategies.

We will showcase this proprietary survey methodology illustrating how experiences, occasions, and need-states influence retailer and product choice perceptions. Learn why dozens of leading companies across Consumer Goods have switched to Vista Grande for Decision Trees and foundational Path-to-Purchase understanding.

Presented by Russ Onish, President at Vista Grande Angela Shih, Senior Director, Insights at Treasury Wine Estates

Watch recording of webinar here: CMA webinar recording