Larry Gray has joined Vista Grande as a Category Management and Shopper Insights consultant

We are delighted that Larry Gray has joined Vista Grande as a Category Management and Shopper Insights consultant.

Larry brings a wealth of experience and accomplishments from his extensive career at Kraft Foods, Coca-Cola, Heineken, and, most recently, the Boston Beer Company. Larry has deep expertise transforming data into actionable insights for sales and marketing teams.

Larry has been an active contributor to the CMA organization and a Shopper Insights Management Association board member since 2020. We have worked closely with Larry as a client, and now look forward to partnering with him to enhance our services and solutions to our valued clients.

Welcome to team Vista Grande, Larry!